Jeff Herbert
Fractional Chief AI Officer. A business leader first, with the communication skills to bring an executive team with me, and the technical depth — including cybersecurity from engineer to executive — to make AI work safely.
From technology and security leadership to building with AI
My career ran deep in technology and cybersecurity, at both engineering and executive levels. That gave me something most AI advisors don't have: an understanding of how systems really work, how they fail, and how to keep them safe.
For the last three years I've applied that commercial and technical experience to AI — not as an enthusiast or a commentator, but as a builder. I founded Nexanomics and took it from idea to a live platform, and I led an eleven-person team building an AI education platform under a formal R&D program.
Now I help leadership teams do the same: decide where Transformational AI should reshape their business, then steer it safely and securely to results that last.
Business first. Always accountable.
- I start with the business. Strategy, operations, the pressure points — and only then the technology.
- I communicate at every level. Board papers, executive briefings, and the working conversations that bring teams through change.
- I solve problems laterally. The best path through a complex challenge is often not the obvious one.
- I build in governance. Security, accountability and audit from day one, not retrofitted.
- I leave capability behind. Your people become the builders, and your business owns what gets built.
A knowledge ark, and a little arcana
An ark carries what matters through changing waters and keeps it safe. Arcana is deep, specialist knowledge — the kind that can look like magic from the outside.
The logo is a guiding star above the sea: AI as the star you steer by, with the course set deliberately and the business kept safe along the way.
Arkcana is based in Adelaide, Australia, and works with leadership teams worldwide. Every engagement is delivered remotely: the teams I work with are usually spread across locations themselves, so remote working is how the work already runs.